If there was one red thread that weaves through Sam's life story since his early childhood like a sloping Autobahn, it's his love for sports cars and Technology. His first drive in a Tesla Roadster gave birth to the leading question behind Leiser: How can we innovate towards a circular future that excites and inspires.

Sam soon realized that bringing aesthetics and excitement known from sports cars to renewable energy and clean technology is the key to this future. His background in finance & economics, management consulting, and his experience of driving the transition to electric mobility in the OEM and retail environment helped him to gain a deep understanding of the human aspects in such technology transitions.

“Change begins with emotion. We tell a story that resonates a personal level to inspire applications that benefit both the individuals and the communities.”

In 2012 he met Robin on a Roadster test drive, and later that decade they started engaging in an ongoing conversation about perfection in cars, relativity in time, and zeitgeist in clean technology. Applying his visionary mind and his dedicated heart, Sam directs Leiser towards achieving silence, since tomorrow.

In the early 1990's, little boy Robin was fascinated by a boxy red Fiat his father used to take him to school with every day. But it wasn't the colour that got him – it was its electric drivetrain! Sporting barely 40 km of lead-acid battery range and a long yellow household plug charging cable that could be pulled out from its grill, this Panda clearly was the coolest car in the world!

Cars – particularly electric and classic ones – remained a theme in his life, so two decades and a humanities degree later, Robin joined Tesla to help people go electric. Before long, he understood that effective sales was all about strong relationships, emotional storytelling, and culture – which allowed him to build, lead and coach sales organizations across Switzerland and Germany for Tesla, and eventually for other EV brands by consultancy.

In 2012 he met Sam on his first day at work for Tesla and later that decade they started engaging in an ongoing conversation about perfection in cars, relativity in time, and zeitgeist in luxury. Next to his other business in the creative and event industry, Robin shapes and moulds Leiser to be not only a brand, but a meaningful experience in product and services, conveying silence as a mindset.